Moxxie was created to introduce a new, fun and edgy brand for the active horse riders who want their everyday clothing to reflect and express their personalities.
Aimstyle created the brand strategy and identity system for Moxxie Inspired by saddle stitching and arrows, this concept encourages one to believe in being determined, passionate and moving forward; the pure definition of the brand.
The logo presents a mix between chic and edgy with a hint of playfulness through the chosen typography to emphasize the essence of the brand attributes.
Aimstyle is considered as one of the best branding agencies in Dubai and Jordan that created significant success stories in the region.