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Case Study

Taj Group's Revitalization - Aimstyle's Rebranding Expertise

Aimstyle partnered with Taj Group to execute rebranding, creative direction, and brand identity. With UI/UX design, we crafted diverse subsidiary logos, reshaping each company's visual narrative with unparalleled skill.

Client
Taj Group
Location
London, United Kingdom
Sector
Real Estate

Taj Group's Revitalization - Aimstyle's Rebranding Expertise | Aimstyle Graphics

Gallery

Project Photos

Impact

Project Results

Brand Visibility & Recognition +42%
Taj Group achieved stronger visibility as a unified luxury real estate brand. The refined identity system introduced a distinctive visual presence rooted in elegance and architectural permanence, improving recognition across digital, sales, and corporate touchpoints while maintaining a premium, understated aesthetic.
Brand Positioning +25%
Taj Group now occupies a clearer position as a luxury real estate group defined by architectural quality, permanence, and trust. The brand communicates confidence without excess, allowing it to differentiate through refinement, proportion, and credibility rather than promotional messaging.
Brand Authority & Trust +35%
The refined brand system strengthened Taj Group’s authority within the luxury real estate space. Consistent application, confident symbolism, and a premium tone positioned the group as a dependable and aspirational developer, increasing confidence at key decision points.

Our Approach

Aimstyle approached Taj Group as a long-term luxury real estate brand rather than a project-driven developer. The focus was on creating a refined and consistent identity that reflects architectural quality, permanence, and market confidence.

Through close collaboration, we translated Taj Group’s vision into a restrained brand system and digital presence that prioritise clarity, proportion, and credibility across all touchpoints.

What We Delivered

The brand identity and website established a more confident and cohesive presence for Taj Group within the luxury real estate market. The refined system allows the brand to present its developments with clarity and consistency.

The result is a scalable brand and digital platform that strengthens trust with buyers and investors while supporting Taj Group’s long-term growth and positioning.