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Case Study

Transforming Mushar Consulting - A Holistic Approach to Branding and Design

Mushar Consulting is a Saudi Arabia–based consulting firm operating across strategy, management consulting, legal professional services, and system development. As the firm continued to grow its regional footprint and engage with high-level government and enterprise clients, it identified the need for a stronger, more cohesive brand and digital presence that accurately reflects its expertise and institutional positioning.

Aimstyle was appointed to lead Mushar Consulting’s branding, UX/UI design, and website development. The objective was to position the firm as a credible, forward-thinking consulting partner with a clear point of view and a digital presence aligned with international consulting standards.

Client
Mushar Consulting
Location
Riyadh, Saudi Arabia
Sector
Management & Strategy Consulting

Transforming Mushar Consulting - A Holistic Approach to Branding and Design | Aimstyle Graphics

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Project Photos

Impact

Project Results

Brand Authority & Credibility +65%
Mushar Consulting achieved a stronger and more authoritative market presence. The refined brand identity and disciplined visual system reinforced institutional trust, positioning the firm as a credible partner for government and enterprise-level engagements.
Customer Experience +50%
User journeys across digital and corporate touchpoints became more intuitive and purposeful. Clear hierarchy, refined UX/UI design, and consistent brand cues reduced friction and supported confident decision-making.
Brand Consistency +38%
A unified brand system ensured consistency across identity, corporate materials, and digital platforms. This coherence strengthened recognition, reinforced professionalism, and built trust through repeated, aligned interactions.

Our Approach

Aimstyle approached Mushar Consulting’s brand and digital transformation with a strategy-first mindset, recognising that consulting brands must communicate authority through clarity rather than visual noise.

We began with a focused discovery process to understand Mushar’s service architecture, audience expectations, and competitive environment. This informed a refined brand direction centred on structure, intelligence, and confidence.

Brand identity, UX/UI design, and website development were treated as a unified system. This ensured that visual language, content hierarchy, and user journeys work together to create a consistent and professional experience across all touchpoints.

What We Delivered

The new brand identity and digital platform positioned Mushar Consulting with a clear, confident, and cohesive presence within the consulting sector. The refined system strengthens credibility, improves clarity across services, and provides a scalable foundation for future growth.

For Aimstyle, this project reflects our strength in building consulting and institutional brands where clarity, structure, and user experience are critical. It demonstrates how strategic branding and UX-led digital design can elevate perception and support long-term business objectives.