Search

Try searching for "branding", or "design"

Case Study

KAM, Dubai’s luxury vintage car branding

Kam Car Vintage is a luxury automotive brand specialising in vintage, classic, and collectible vehicles, serving a discerning audience of collectors, enthusiasts, and connoisseurs. Operating in a niche market where authenticity, provenance, and craftsmanship are paramount, Kam Car Vintage required a brand presence that could reflect the exclusivity and heritage of its collection while remaining contemporary and refined.

Aimstyle was appointed to lead Kam Car Vintage’s brand identity, luxury branding, and website design and development. The objective was to create a distinctive brand presence that captures nostalgia and exclusivity while positioning Kam Car Vintage as a trusted curator of classic automobiles.

Client
KAM Car Vintage
Location
Dubai,UAE
Sector
Cars

KAM, Dubai’s luxury vintage car branding | Aimstyle Graphics

Gallery

Project Photos

Watch

Project Video

Impact

Project Results

Brand Authority & Credibility +30%
The new brand system established KAM as a legitimate authority in the vintage automotive space. Visual restraint, heritage cues, and a confident tone positioned the brand as a knowledgeable custodian of rare automobiles, increasing trust among seasoned collectors and first-time buyers alike.
Brand Perception +20%
The rebrand repositioned KAM from a vintage car seller to a luxury curator of automotive heritage. Craftsmanship, provenance, and exclusivity became immediately legible, strengthening perceived value and elevating the brand into a more premium mental category.
Brand Visibility Awareness +50%
KAM Car Vintage achieved clearer and more distinctive visibility within the luxury automotive space. The refined identity and unified brand language increased recognition among collectors and enthusiasts, helping the brand stand out in a market often crowded with visually similar players.

Our Approach

Aimstyle approached Kam Car Vintage as a luxury brand rooted in heritage rather than a conventional automotive business. The focus was on building a brand foundation that balances nostalgia with contemporary sophistication.

We began with a focused discovery process to understand the brand’s audience, collection philosophy, and competitive landscape. This informed a clear creative direction centred on exclusivity, craftsmanship, and storytelling.

From identity design to website experience, every decision was guided by the need to create an immersive and emotionally resonant brand that feels authentic, deliberate, and enduring.

What We Delivered

The new brand identity and website positioned Kam Car Vintage as a refined and credible presence within the luxury automotive space. The cohesive system enhances brand recognition while providing a scalable foundation for future growth and curated collections.

For Aimstyle, this project demonstrates our ability to translate heritage-driven brands into compelling visual and digital experiences. It reflects our strength in building luxury brands where storytelling, restraint, and authenticity are essential and where brand functions as an experience, not just an identity.