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Case Study

Altura Global Asset Management

Altura Global Asset Management is a global investment firm that operates across the United States, the United Kingdom, and the UAE. As the firm expanded its presence into the Middle East, it faced a critical brand challenge shared by many investment institutions entering new markets: how to translate a strong financial track record into a brand presence that communicates institutional trust, long-term credibility, and global authority.

Client
Altura
Location
Dubai, United Arab Emirates
Sector
Investment

Strategic Rebranding & Digital Presence | Aimstyle Graphics

Gallery

Project Photos

Impact

Project Results

Brand Authority & Credibility +33%
The new brand system reinforced Altura’s legitimacy as an institutional player. Structured design, disciplined language, and consistency across applications contributed to stronger confidence among investors, partners, and stakeholders encountering the brand for the first time.
Brand Positioning +29%
Altura now occupies a clearly defined space within the investment category. The brand articulates a focused positioning built on global credibility and long-term thinking, allowing it to differentiate through authority and intent rather than volume or promotion.
Brand Visibility & Awareness +40%
Altura established a stronger and more recognizable presence within the regional investment ecosystem. The new identity system introduced clear visual ownership and consistency, allowing the brand to be recognized quickly and confidently across stakeholder touchpoints in a sector dominated by conservative, look-alike brands.

Our Approach

As a Dubai-based branding agency with regional and international experience and solid experience in financial and institutional branding, Aimstyle led a structured rebranding process rooted in strategy before design.

We began with an in-depth brand discovery and market analysis, benchmarking Altura against global investment leaders while identifying gaps in positioning, narrative clarity, and investor experience. From there, we developed a refined brand strategy that defined Altura’s identity as a permanent-capital investment platform built on ownership, discipline, and long-term value creation.

This strategic foundation informed every decision that followed, from tone of voice to visual language and digital structure.

What We Delivered

The rebranding positioned Altura alongside leading global investment firms, with a brand presence that aligns with sovereign funds, institutional investors, and high-level partners. The new identity and digital ecosystem give Altura a scalable foundation, one that supports future growth, regional expansion, and long-term brand equity.

For Aimstyle, this project reflects our strength as a strategic branding agency in Dubai working at the intersection of finance, global markets, and digital experience, where brand is not decoration, but a business asset.