Search

Try searching for "branding", or "design"

Case Study

Bubbling Delight - Aimstyle's Flavorful Journey into Turkey's Tea Scene

T Republik is a bubble tea brand created to serve a new generation of consumers in Turkey who seek flavour, personality, and experience beyond the ordinary. Entering a highly competitive and trend-driven F&B landscape, the brand required more than a product it needed a strong identity that could capture attention, create emotional connection, and stand out on shelf and in-store.

In the bubble tea category, visual appeal, tone, and memorability play a critical role in driving trial and repeat purchase. T Republik needed a brand that felt bold, contemporary, and culturally relevant, while remaining scalable for future growth across locations and packaging formats.

Client
T-Repulik
Location
Turkey
Sector
Food & Beverage

Bubbling Delight - Aimstyle's Flavorful Journey into Turkey's Tea Scene | Aimstyle Graphics

Gallery

Project Photos

Impact

Project Results

Brand Visibility +50%
T Republik entered Turkey’s competitive bubble tea landscape with a highly distinctive visual identity that immediately stood out on shelf and in-store. The bold logo, playful packaging system, and vibrant color language significantly increased brand noticeability, helping the brand cut through a crowded, trend-driven category.
Customer Experience +38%
Every touchpoint from packaging to in-hand cup experience was designed to feel playful, premium, and engaging. This elevated the perceived quality of the product itself, making each purchase feel intentional and enjoyable rather than transactional.
Scalability & Brand Consistency +30%
The brand system was designed with flexibility and growth in mind, allowing seamless application across multiple cup formats, flavors, retail environments, and future market expansions. This ensured T Republik could grow without losing clarity or consistency.

Our Approach

Aimstyle approached T Republik as an experience-led F&B brand rather than just a beverage concept. The focus was on building a strong brand foundation rooted in character, storytelling, and visual impact.

We began by defining the brand’s personality, tone of voice, and visual attitude. This informed a bold creative direction that guided logo design, colour systems, typography, and illustration style.

Branding and packaging were developed together to ensure consistency and instant recognition, allowing the brand to stand out across cups, labels, and retail touchpoints.

What We Delivered

The branding and packaging positioned T Republik as a distinctive and engaging player within Turkey’s bubble tea market. The cohesive brand system creates strong visual impact, supports consumer recall, and builds excitement around the product.

For Aimstyle, this project highlights our ability to build consumer brands that combine strategic thinking with bold creative execution. It reflects our expertise in crafting F&B identities that not only attract attention but create lasting brand experiences that consumers crave.