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Case Study

Brand Identity Uplift & Digital Presence

CTF Global is an international logistics and freight forwarding company operating across key global trade corridors, with a strong presence in the Middle East, Europe, and Asia. As the company continued to grow and engage with more complex, high-value logistics requirements, it identified the need to refine its brand presence to better reflect its operational maturity, global reach, and reliability.

Aimstyle was appointed to lead a brand identity uplift alongside creative direction and website design and development. The goal was not to reinvent the brand, but to refine, strengthen, and align its visual and digital presence with the scale and professionalism of CTF Global’s operations.

Client
CTF Global
Location
Abu Dhabi, United Arab Emirates
Sector
International Shipping

Gallery

Project Photos

Impact

Project Results

Brand Positioning +29%
CTF now occupies a clearer position as a dependable, systems-driven global forwarding partner. The brand communicates capability and reliability without overstatement, allowing it to stand apart through clarity, structure, and operational confidence rather than promotional language.
Customer Experience +24%
The uplift introduced a more cohesive brand experience across touchpoints. From website navigation to brand communications and visual applications, interactions now feel structured, reliable, and deliberate - reducing friction and reinforcing trust throughout the engagement journey.
Brand Visibility & Recognition +38%
CTF achieved stronger and more consistent brand recognition across its key markets. The refined visual system introduced clearer ownership through color, structure, and iconography, improving visibility across digital, operational, and marketing touchpoints in a category often dominated by generic freight branding.

Our Approach

As a Dubai-based branding agency with experience in B2B, industrial, and institutional sectors, Aimstyle approached the project with a refinement-first mindset.

We began with a focused brand audit and discovery process to assess CTF Global’s existing identity, messaging, and digital presence. This allowed us to identify areas where clarity, structure, and consistency could be improved while retaining the core elements that existing clients already recognized and trusted.

Based on these insights, we developed a refined brand framework that strengthened CTF Global’s positioning as a dependable, systems-driven logistics partner. This framework guided the uplift across identity, creative direction, and digital experience.

What We Delivered

The brand identity uplift provided CTF Global with a more cohesive, confident, and scalable brand presence, better aligned with its international operations and long-term ambitions. The refined identity and digital platform strengthen credibility across markets while preserving existing brand recognition.

For Aimstyle, this project demonstrates our ability to elevate established brands through strategic refinement. It reflects our strength in delivering brand identity uplifts where continuity, clarity, and credibility are essential and where brand serves as a strategic business tool, not a cosmetic exercise.